SaaS, AdTech, and MarTech GTM & U.S. Sales Launch

A Strategic Revenue Partner for Early-Stage SaaS, AdTech, and MarTech Companies Entering the U.S. Market

Launching or scaling into the U.S. market requires more than product knowledge. Early-stage teams need a clear go-to-market plan, strong positioning, and a structured sales motion that produces predictable pipeline. AdEdge supports SaaS, AdTech, and MarTech companies that want senior-level sales leadership without hiring a full-time team.

This service is built on hands-on execution combined with strategic planning. It is designed for founders who want fast traction, validated messaging, and a trusted U.S. sales presence.

Who This Is For

Ideal for early-stage and scaling companies

• SaaS, AdTech, and MarTech startups entering or expanding in the U.S. market
• Founders without U.S.-based sales leadership
• Early-stage teams that need a clear GTM structure and sales process
• Companies seeking a predictable pipeline before hiring a full sales team
• MarTech firms selling to brands, agencies, and enterprise marketing teams

This service brings clarity, speed, and structure to your U.S. sales launch.

What You Receive (High-Level Overview)

Strategic Go-to-Market Plan

You receive a focused GTM plan that defines your market positioning, target segments, buyer needs, competitive landscape, and recommended sales approach. You also receive guidance on messaging, value articulation, and a realistic path to early revenue.

U.S. Sales Positioning and Value Messaging

Your offer is refined for the U.S. market, including:
• Audience positioning
• Product value articulation
• Clear differentiation from competitors
• Language tailored to brands, agencies, and enterprise buyers

This provides the foundation for consistent outreach and stronger sales conversations.

Early Pipeline Development

You receive structured support that accelerates early traction. This includes:
• Prospect identification
• Messaging direction
• Outreach guidance
• A high-level system for tracking meetings and conversions

This ensures founders learn quickly what the U.S. market responds to.

Founder-Led Sales Enablement

You receive a foundational sales approach you can use consistently, including:
• Discovery guidance
• Recommended qualification structure
• Objection handling language, including cost-of-inaction
• Follow-up and next-step logic

This improves founder-led sales performance during the earliest stage of growth.

Optional Add-Ons

SDR Outreach Pilot

A short, structured sales development representative (SDR) outreach pilot designed to validate messaging, generate meetings, and provide early market data. This helps founders accelerate traction without hiring a full SDR function.

PR Accelerator

A credibility-building package that includes press assets, pitch messaging, a media list template, and an electronic press kit. This is valuable for emerging SaaS and MarTech firms seeking visibility during launch.

Ongoing Fractional Sales Support

Companies may choose to continue with fractional sales leadership after the GTM phase. This provides continuity, consistent execution, and ongoing pipeline support without the cost of a full-time team.

Outcomes You Can Expect

This service equips early-stage SaaS, AdTech, and MarTech companies with:
• Clear and focused U.S. positioning
• Market-validated messaging
• Early pipeline activity
• A structured GTM framework
• Better traction with brands, agencies, and enterprise teams
• A repeatable sales process that founders can run with confidence

Early clients have used this support to build their first U.S. pipeline, refine messaging, and accelerate conversations with qualified buyers.