AdEdge Media Group Formed to Support Publishers and Marketers With Audience and Revenue Strategy

Naperville, Illinois – April 4, 2019 — AdEdge Media Group announced its formation today as a strategic advisory and independent ad sales rep firm focused on helping publishers and marketing organizations strengthen their audience development and revenue opportunities. Founded by media executive Ana Dirksen, AdEdge will concentrate on supporting niche media brands and marketing teams seeking clearer structure, better positioning, and a more modern approach to sponsorship and partnership development.

Dirksen brings nearly two decades of leadership experience in media and advertising to the company. She spent 11.5 years at Crain Communications, publisher of Modern Healthcare, where she supported key advertising categories and partnership growth. In 2015, she was recruited to join Pandora, the music streaming platform, where she led the launch of Pandora’s Healthcare vertical in the Midwest and partnered with national advertisers on integrated media campaigns.

The formation of AdEdge Media Group reflects Dirksen’s long-standing interest in helping emerging media brands navigate industry shifts and strengthen their revenue approach.

“Publishers and marketing teams are facing new challenges related to audience engagement, sponsorship models, and the shift to digital,” said Dirksen. “I founded AdEdge to help organizations better understand their audiences, articulate their value, and position themselves for long-term success.”

During its initial phase, AdEdge will focus on strategic planning, audience definition, value proposition development, and advisory-level guidance for publishers seeking clarity around their revenue models.

For more information about AdEdge Media Group, visit www.adedgemediagroup.com.

Media Contact
AdEdge Media Group
info@adedgemediagroup.com
Naperville, Illinois