The 2026 Marketing Talent Shift: What It Means for You and How to Hire Smarter in the AI Era

Marketing and go-to-market hiring has fundamentally changed. AI has raised the bar for marketing leaders, increasing the demand for operators who can drive revenue, align across teams, and execute with clarity. This post explains what the 2026 marketing talent shift means for hiring leaders, HR teams, and candidates, and how to hire smarter in the AI era.