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How Fractional and Independent Ad Sales Are the Future of Publisher Revenue

Learn why publishers and associations are turning to fractional and independent ad sales teams for growth. See how AdEdge’s outsourced model delivers higher revenue, faster deal cycles, and measurable ROI, without the cost of hiring full-time sellers.

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What Is Independent Ad Sales, and Why Publishers Are Turning to It

Independent ad sales are helping publishers and associations grow revenue without adding headcount. By partnering with experienced external reps, media brands can reach advertisers faster, close higher-value deals, and see ROI in weeks, not months. Learn why this model is transforming how publishers sell and scale in 2025.

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