2021 Social Media Trends

The global pandemic of 2020 brought about some interesting and important social media trends as a result of the world’s population staying home and spending more and more (and more) time online and on social media. To say that digital experiences resulted in trends that are here to stay would be an understatement. As social media marketers, we have had to stretch ourselves out of our comfort zones to create engaging content in bite sized formats that capture the attention span of our target audiences. We’ll cover some of the most important trends here and you can also explore an in-depth look in the Sprout Social article below.

Live Streams - more and more we are seeing influencers going live to engage with followers, capitalizing on FOMO. How is your organization maximizing live streams?

Stories are now a content format - as I mentioned above, bite sized content is key here. With just mere seconds to make an impression, how is your brand maximizing that time?

VR will be seeing growth in popularity on social media - with social distancing a necessity, VR engages and enables us to feel like we are together, maximizing social proof. Is your brand using VR now or do you have plans to incorporate it?

Augmented Reality (AR) as a media trend - with just a smartphone required, AR is more readily available than VR and has the ability to deliver a creative buying experience and have a positive impact on online purchases. Has your brand hopped on this bandwagon?

Social commerce continues to grow - adding social commerce to your strategy is clearly a winner among these trends since having a convenient “buy” button can quickly influence impulse shoppers as they scroll about their merry way. I am one of these happy scrollers who suddenly finds myself with a cartful of new summer fits, statement jewelry or the trendiest beauty products (jade eye roller, check! magnetic lashes, check!) as I scroll through Instagram or Facebook. I am doubling down on this tactic as a long-term winner in social. How is your brand capturing sales with social?

Check out the article on Sprout Social (link below).

Source: Sprout Social 2/9/21